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Landscape UpdateSeptember 14, 2026/3 min read

12,283 NIL deals went through NIL Go this summer. The small ones get read the least.

In July and August, 12,283 NIL deals worth $227.25 million went through NIL Go. The average is about $18,500, and a deal a fraction of that size can carry the same exclusivity and likeness terms as one ten times bigger.


The Senate is expected to take S.4668 back up sometime between September 15 and 23. You'll hear a lot about it this week. I want to talk about a different number from the same news cycle, because it's the one that actually describes your kitchen table.

What actually changed

In July and August of 2026, 12,283 NIL deals went through NIL Go, the College Sports Commission's clearinghouse. Combined, those deals were worth $227.25 million. The Washington Times reported the figures on September 9.

NIL Go is now handling more than 200 contracts a day. At the same time, the CSC has confirmed it's actively investigating deals that were already processed through the system and didn't comply. So "it went through" and "it's finished" are two different sentences.

Do the division on the summer numbers and the average deal comes out to about $18,500. Averages get pulled up by a handful of large contracts, so plenty of the deals signed this summer were a lot smaller than that.

What it means at the kitchen table

Here's what I keep coming back to. Every one of those 12,283 deals means somebody sat with a document and signed it. Nobody has published how many of them had someone read it first. I don't know that number either.

What I do know is how the decision gets made when the check is small. A deal worth a few thousand dollars doesn't feel like it deserves a lawyer, a second opinion, or a long night at the table. It feels like a nice thing that happened to your kid. So it gets signed at the same speed it showed up.

The trouble is that what a contract asks for has nothing to do with the dollar figure on page one. A small deal can still lock your kid out of a whole product category. It can still grant use of your kid's name and likeness with no end date. It can still require posts, appearances, and approvals on a schedule you didn't build. Those terms don't shrink to fit the check.

And the clearinghouse isn't built to catch that for you. NIL Go is checking whether a deal fits the CSC's rules, at a pace of more than 200 a day. It isn't asking whether the deal is good for your family. That's a separate question, and nobody working at that volume is going to answer it on your behalf.

Whatever the Senate does this week, a vote on agents won't change what's written inside the deal already sitting on your counter.

What to actually do this week

If your kid has a small deal in front of them, three things.

Write down what the deal asks for, not what it pays. Every post, every appearance, every approval, every category your kid can't work in while it's active. Put it all on one sheet of paper. If the list is longer than you expected, you have your answer about whether it deserves a read.

Line up the calendar. Find the last date the brand pays your kid, then find the last date the exclusivity and the likeness rights run. If the rights run longer than the payments, write down how many months your kid is giving something away for nothing.

Ask the brand one plain question: if a bigger offer in this same category shows up next spring, what does this contract let my kid do? Then find the paragraph that backs up the answer. If nobody can point to it, the answer is whatever the paragraph says, not what you were told.

A small check is a perfectly good reason to say yes. It's never a reason to skip the read.

Talk soon. — Keeno.


Written by Keeno Arrington

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